July 16, 2017 Fashion
How To Get Invited To NYFW
This past February, I attended my first season of New York Fashion Week and saw 26 shows in total. Needless to say it was a dream come true and something I didn’t even think was really possible. Fortunately, it IS possible to get invited to NYFW as a small or mid-size blogger and in this post I’m sharing my best tips on how you can attend New York Fashion Week shows and get invited to NYFW parties for the upcoming season!
DISCLOSURE: This post contains affiliate links, which means that I get a commission if you decide to make a purchase through these links, at no additional cost to you.
To see exactly what you should pack for NYFW, click here.
How To Get Invited To NYFW
1) Create Your Schedule: 2-3 Months Before
The first step is deciding that you want to commit to going and actually booking your stay in New York if you don’t live there. In order to plan well, you should familiarize yourself with how fashion week is organized first – i.e. NYFW doesn’t start on a Monday, it almost always starts midweek and goes until the following Wednesday or Thursday.
The spring/summer shows coming up in September will go from the 7th to the 14th, which is Thursday to Thursday. Keep in mind that this is when the majority of shows take place – NYFW is essentially an industry agreement for designers to show their new collections during the same time period, but some designers still have shows before or after the official fashion week timeline, and there are always pre NYFW and post NYFW parties!
I recommend getting to NYC on either the first or second day of fashion week and staying for 3-5 days. The reason I’m not telling you to go for the whole week is because you will definitely be tired and burnt out by the end of it. NYFW is very hectic – you’ll be doing lots of running around, calling Ubers, catching the subway, hailing taxis, and scrambling to get ready and eat something, but with that being said it will honestly be the best time of your life! Last season, I was in NYC for 8 days and the only day I didn’t attend shows was the last day. I wouldn’t trade that experience for anything and I wouldn’t have changed anything about it either, so if you have the stamina (maybe you’re vegan too hehe) then absolutely go for the whole week.
You can view one of the best resources for finding the official fashion week dates and schedules by clicking here – this site will tell you all about industry events, open to the public shows, parties, and more.
The actual schedule of when each show takes place doesn’t come out until about 3 weeks to a month before the start of fashion week, and changes are made to the schedule up until the first day of fashion week. My best advice would be to not worry about the schedule so much – just book your trip first and then when the schedule is released you can choose which shows occur within the dates of your stay that you think would be a good match for you and your brand.
2) Plan Your Outfits: 1 Month Before
Planning your outfits is a big one because you’re not going to have time to do it even the night before, let alone when you wake up in the morning and have to be somewhere in a couple hours. NYFW is world famous not only because of the talented designers it showcases, but also because of the amazing street style.
One thing I was unprepared for that no blog post I read mentioned was that photographers WILL be taking your picture as you’re in the street walking to Skylight Clarkson Square or getting out of a car to go to a show. There are literally so many crowds of photographers that you’ll feel like a celebrity, which is so fun. The first time they started taking my picture I had to look behind me because I thought I was standing in the way of someone famous, but no – street style is such a big component of NYFW that photographers from all over the world come to shoot pictures of everyone who attends! And you never know who is taking your picture – it could be a small photographer just getting started on Instagram or they could work for Vogue. To me that is so cool that when you get invited to NYFW you get to have your picture taken and be made to feel like a celebrity. Sorry to sound cheesy but that’s the magic of NYFW. Bottom line is plan your outfits far in advance and dress to impress! You know those insanely stylish outfits you see on Pinterest that you love to scroll through but would be way overdressed in for everyday life outside of New York? NYFW is the perfect time to wear those.
3) Start Pitching PR Agencies + Designers: 2-3 Weeks Before
Fashion week is the biggest event of the season for a designer and I can’t even imagine how much work goes into it. For that reason, don’t start sending out emails any earlier than 3 weeks before the start of fashion week.
This is exactly what to do to get an invite to a show: click here* to see the most current list of press contacts that you’ll be able to reach out to for show invites. Use that list together with the schedule link (click here to open it, but remember it won’t be completely filled in until we get closer to the middle of August, hence why you start emailing only 2-3 weeks in advance) so you can see which designers are showing and exactly the right person’s email address to get in contact with who is responsible for the guest list and sending out invitations. This is usually outsourced to a PR agency but sometimes the brand handles invitations in house.
*This link is pretty extensive, but sometimes a designer who’s showing doesn’t have a contact listed there. In that case simply find the designer’s website and look for a PR or press email address on the “contact” page.
What to write: Here’s the most important part, which is what to write in your email to a press contact when you’re trying to get invited to NYFW. While it’s great that attending NYFW has been your dream for as long as you can remember, don’t write that in your email. What you DO want to write is why you should be there from the brand’s perspective and what you’ve done to earn a ticket to that particular designer’s show over the thousands of other girls that want to be there too. For example: write a quick line or two about the demographic of your blog readers and Instagram followers. The main reason designers show at fashion week is to create hype around their brand and ultimately drive sales. If the majority of your followers are females who are highly interested in fashion and shopping for clothes, then write that in your email. Tell the press contact how you can help create awareness about the brand and get eyeballs on their collection. If your writing was featured in Teen Vogue, then mention that. Show that you’re worthwhile and you’ll get invited.
Here’s the good news if you’re a small blogger:
NYFW has transformed over the years from an event limited to only magazine editors and buyers for department stores to much more of a blogger/social media friendly event. This is due to the fact that fashion and the world in general have evolved into something very fast paced where people want to see next season’s clothes on influencers and be able to buy what they see immediately rather than having to wait. Brands are now very open to inviting bloggers to shows because they know it’s a great way to gain exposure and generate sales quickly! This is awesome news for micro influencers because it means there’s a greater likelihood for you to get invited to NYFW shows!
For many designers, it may be their first time ever showing at fashion week. They could be brand new and working on building a name for themselves in New York, and it is a PR agency’s job to fill the seats at their show. By you reaching out to press contacts, you’re actually being helpful because PR girls spend tons of time researching and looking for high quality bloggers and influencers!
When you send out your emails, keep it to two paragraphs at the absolute max. Brands and PR companies receive literally thousands of NYFW related emails and they just don’t have the time to read a novel of an email. The more quickly you can get to the point of why you’re a great choice to invite to the show, the better.
You should hear back from most contacts within a week. It can be a bit longer since this is a really busy time for them, but if it’s been much longer and you haven’t heard anything, send a follow-up email. You never know if the first email you sent even went through, and it won’t hurt to get in touch once more just to make sure your request was received. This is key if you want to get invited to NYFW shows – you have to be persistent and on top of your game.
4) Finalize Your Schedule: 5-7 Days Before
At this point, your invites will have been extended and now is the time to be super on top of your schedule. Once you receive your first invite, you’ll be able to create an account on GPS Radar. GPS Radar is an industry only site that keeps track of fashion events and you’ll be able to see all of the events you’ve been invited to for NYFW on it. When going through your invites, RSVP to all of them. Even if you can’t make a show, it’s way better to RSVP “no” than to not respond!
I personally need a physical planner I can write in because if I schedule things in my phone I’ve found I don’t remember them as well as I do when I write them down, so I use one in addition to GPS Radar. Whatever you use, be very diligent about writing in every single show and party you’ve RSVPed “yes” to. The last thing you want to do is RSVP to something and then not show up. Obviously that’s rude, and it can affect your chances of getting invited back to the same designer’s show for next season. The PR teams who check people in at shows have the list of everyone who RSVPed “yes” and they do know when you’re not there.
Mistakes can happen though, and in February because I had so many shows, I made the mistake of not checking my planner and assuming that a show I had was at Skylight Clarkson Square where most of the shows take place. This one was at a different venue however. I even had it written down properly but because I didn’t check what I had written, by the time I realized my mistake it was too late for me to make the show and I was so disappointed in myself. So the moral of that story is not only do you have to write everything down very precisely, but while you’re there you have to be on top of reading your planner and referring to it constantly. You want to ensure you get invited to NYFW again in the future so your planner will be a lifesaver!
As far as parties, you will find out about all kinds of events going on just by being there. If you want to RSVP to some in advance, check out Eventbrite and try searching for NYFW related events. Lots of designers also have after parties that you’ll hear about and you will most likely get invited to some if you attended their show.
Click here to see some pictures from the ShopStyle NYFW party I went to in February!
So that is my best advice on how to get invited to NYFW shows. If you have any questions, feel free to ask in the comments below! 🙂
Velvet Blush says
This is a really interesting post! I’m rubbish at planning my outfits out beforehand, but I can see why it would be so important at such an event xx
Awesome post! I can almost imagine the photographers on the streets!
These are nice tips, great post.
It must be such a great experience!You did attend a lot of shows, that must have been fascinating and so tiring!
I would love to go to NYFW! Thanks for sharing these tips!
Great tips! How can I get an invite?
I’m so excited for Fashion week this year! Thanks for the tips! These are so great.
Kat | DeliriumStyle.com
I am not too much into fashion, but going to fashion week would be exciting nonetheless.
Linda, Libra, Loca: Beauty, Baby and Backpacking
I want to go to NYFW so bad! It’s one of my goals to attend!
What a helpful post! I am working on my plans for NYFW right now. So great of you to share this information. Hope to see you there!
Such a great read! Very informative so thank you for sharing!!
Thanks for these tips ! Great blog post !
What a thoughtful overview – when I first started blogging I had absolutely NO idea – and it took quite some time to figure all of this out!
You’re definitely helping so many girls with this post!
Courtney Violet Bentley says
absolutely informative and stunning tips! thank you! more reasons to go back to NY!
Courtney Bentley || https://www.starsystemz.com
Elegant Duchess says
these are great tips! thank you for sharing
Pop by to check my new blog post
Heather Rowland says
These are great tips – I’m definitely going to try this at some point!
This is one of my biggest dreams!!
Have a lovely day!
Follow for follow?
Melissa Damon-Moore says
Now creating the schedule may not be as fun but creating the outfits definitely would be! Thanks for this–I’m bookmarking it!
These tips are awesome, thank you for sharing the resources!
Stacie LaMothe says
These tips are amazing! Saving this one in pinterest! Attending NYFW is definitely a big goal of mine!
I have been wanting to get my sh*t together for a while and get fashion week. these are such great tips! Great post!
Now this is an amazing post and so helpful for anyone who wants to get to NYFW.
I always say just put your name out there and give asking for tickets a go.
You never know what will happen.
Set to Glow
Laura @ Walking in Memphis in High Heels says
Such great tips. I am hoping to finally go this year!
heather noire says
Great post and lovely chic info gorgeous 🙂 https://www.bauchlefashion.com/2017/07/a-sun-kissed-guide-to-summer-style.html
North + South + Navy says
This is a fantastic post! I have always wanted to go to NYFW, you broke it down super well!
North + South + Navy
super helpful dear.
I always wished to attend these style galas but never though of these essential preparations.
lovely post. NYFW is definitely is dreamlike
These are great tips and definitely going to keep this in mind whenever I want to go to NYFW!
Maria | Short Girl Long Jacket says
Thanks for sharing! I always thought you had to get invited yourself.
Great post! I’m definitely going to have to refer back to it because I’d love to go to at least ONE NYFW!!!
such a helpful post! one of these days i’ll go to NYFW!
cute & little
Lovely post, thanks so much for sharing darling!!!
NEW POST: https://lotofdots.wordpress.com/2017/07/19/summer-are-for-swimsuits/
Desires In Style says
Thanks for this great tips!!
Agnese & Elisa
Shauna Young says
Such a cool post! I was excited to read it right off the bat. I saved this post in my bookmarked pages because the info you have listed is so helpful especially for us girls who have dreamt of NYFW. Thanks for the great tips.
Oh dear it’s so nice of you to share these tips. What a useful post, I’m definiitely bookmarking it 😉 NYFW is indeed a dream for any fashionista out there. I don’t live in the States but if I have to pick one Fashion Week to attend, it would most likely be New York (closely followed by Paris). I could apply some of these tipsfor my local Fashion Week, tho! 🙂 thank yuo!!
So cool, NYFW would be so much fun! Thanks for the tips!
Marianne Sophia says
This is a really great post! I really appreciate you sharing this information! Such a help! 🙂
Marianne x http://www.beautiful-in-essence.blogspot.com
Margaret Dallospedale says
I hope to go to NYFW, would be great!
Maggie Dallospedale Fashion diary – Fashion blog
great tips! thanks for sharing this 🙂
anyway, i hope you can drop by my blog too if you like 😀
the adventurer says
These are such great tips! i have always wanted to go to fashion week =o) anywhere in the world but new york for sure! so i can channel my inner Carrie bradshaw =o)
This post is extremely useful! Thanks a lot for all the tips and links!I would love to attend NYFW someday!
Seize your Style
These are some seriously awesome tips.
Meg | The Blog
Amazing post, love the photos ^^ <3
These are really great tips! Thanks for sharing 🙂
xx Alyssa // STYLE VANITY
Rita Gallech says
All the nude dresses are gorgeous, i am in love! thanks for the tips
A Very Sweet Blog says
This is such an amazing and helpful guide! Valuable information that will surely help others. Great job!
toyas tales says
Wow, you did a good job at providing info for bloggers who are interested in attending. Usually, most post I read about the top is so generic and lack any real information but you provided facts and timelines. Very informative.
From Luxe With Love says
Great post babe! x
This is so fun to read, great tips! I’m following you in Instagram now!
Great tips! I would love to go to NYFW, but it’s just a dream!
This is great post! NYFW is a dream, but still totally intimidates me! So, I’ll look forward to seeing your posts!
Pumps and Push-Ups
This Sounds really good, I’m not a fashion blogger myself so I wouldn’t ever see myself being invited but it still sounds really good.
Rosy | Sparkles of Light Blog
My Instagram | Instagram
Mlle Perrier says
Love this post ! thanks for sharing (i put this article on my fav section)
Jannine Pampu says
Those are such great tips. NYFW sounds like an amazing time with such great energy throughout the city!
xo Jannine | https://www.happystylishfit.com
Thank you for sharing. It is one of my goals to visit NY Fashion week. With these tips on hand, I will be able.
Have a fantastic weekend.
Amanda Alvarado says
Love these tips! Thank you so much!
This is such a great post! Thank you for all the tips, it is very helpful for someone who’s very keen to attend NYFW some day. 🙂
This is such a well written post and congrats for attending Fashion Week!
xo, Whitney and Blaire
Peaches In A Pod
Definitely a dream to go to fashion week! xo, Biana-BlovedBoston
Cindy Elena @iamcindyelena says
Omg I really loved reading this, it’s so informative and I pinned this for later. Thank you so much for sharing.
xo | Cindy Elena
Amy Arnold says
I am so excited to be going this year. Great tips!
Straight A Style
Laura Mitbrodt says
I would love to go one day but I need a least a few thousand dollars saved up for flight and hotel. Hopefully next year!
This is such a great post. It would be a dream come true going to fashion week as a new blogger.
Alicia Mackin says
Ah, so much thoughtful information here. I will have to apply this for my trip to Paris for PFW.
Allie of ALLIENYC
Thanks for sharing. So handy.
Maggie Krol says
This is such a great post – thank you for sharing all these amazing tips!!!
Loved this post, the tips in here are so helpful! Thanks for sharing!
Jenny | Geeky Posh
Really great tips! And congrats on being able to go to so many shows your first time around. 🙂
Wow! I can’t wait for this upcoming NYFW – I’m one of those photographers on the street. The street style during NYFW is amazing!
These are awesome tips girl! NYFW is definitely on my radar now since they sadly cancelled our Toronto fashion week (wah wah).
Love that you shared these!
Brilliant tips! Thanks for sharing! 😉
Color Clash Outfit ♥ Lilac & Yellow ♥ Mango
Fashion Musings Diary
This is truly a wonderful and informative post for every fashion blogger! Thanks so much for sharing the press contacts and such valuable info and suggestions! I hope you’re having a great weekend so far!
Susanne - Bag at you says
Cool post!! I won’t be going but after reading this I’m so sad1! It is going to be so cool! Xx Susanne – https://bagatyou.com
Great post, very helpful!!
Rachel Holliday says
This is such a great post!! I’d love to go to NYFW 🙂 I think being organised and pitching to PR companies for invites in good time is a must.
What a great timeline/to do list. You definitely need to plan ahead to get invited to events like this!
Hillory Renkema says
Omg this is such a great / practical how-to list! NYFW looked like so much fun!
Dimito Michiyo says
Such a great post! THis will motivate so many to try out !!!
Wow, thank you for sharing this super useful post! I would love to attend fashion weeks in Milan, Paris and NY one day and this was such a great inside about where to start. Thank you so much for that!
Great post and fantastic tips, thanks for sharing! Love your blog! 🙂
Oh very interesting post
Elo Cupcake says
Thank you so much for this post and these awesome tips. I’ll keep everything in mind ! 🙂
The Little Fashionette
My dream is to come, I have had a few invitations but cannot leave work :(( Great post, kisses
Fashion and Cookies – fashion & beauty blog
Mariama Rebecca Jalloh says
It would be my dream to attend NFW as a blogger. btw great post. I hope I can one day be lucky enough to go to NFW.
My YouTube Channel
Omg it would be my dream to get invited to an event like this!! Happy new month beautiful! x
wow this article is so helpful!!
Great post! Thanks for sharing. I’m going to London Fashion Week in a week and it’s my first time, too. I know it’s not the same as NYFW but similar, no doubt. So this post was very helpful. Thank you 🙂
Thanks for the love on my page.
You have a wonderful blog. Keep it up!
Let’s keepp in touch and follow each other.
Varuna Jithesh says
Nice and perfect looking outfit..
Pamela Foester says
Thanks for sharing it. Loved your blog.
Thank you so much!